Saturday is Swag-urday!

My kids are groupies.

They all are easily swayed by creative (actually doesn't really need to be that creative), child centered, loud mouthed, repetitive advertising.

If you shout it at them, put it to a catchy tune, say it a billion times, or dress it up in a jazzy costume, they will want it.

Doesn't matter what it is, strange, body contorting workout equipment, fancy do-everything kitchen utensils, magical flying toys, present it correctly, and you've got my dudes as lifelong groupies.

Our experience with Wat-Ahh! was no different.

When Ms. Cameron's big brown box landed on our doorstep last week it marked the beginning of a lovely relationship between her product and my children.

First, let me start by saying that Wat-Ahh! looks, smells, tastes and acts (almost) exactly like water. No artificial flavorings or coloring or anything. It's just water (and some added vitamins in some).

My dudes already have an odd love affair with the stuff (possibly because they enjoy getting it from the refrigerator's in door dispenser) so getting them to choose water over juice or soda (which they are not allowed anyway) or even milk is really not hard.

But, even though they already love water, they were initially a little disappointed, and flabbergasted, to receive a box of water. (We don't drink bottled water, ever. #2 refuses to drink "sink water" as well. We drink filtered water from our fridge.)

"Why would someone send us water," they asked?

"We can get water from the fridge," they explained.

"Is it safe, 'cause you know bottled water isn't safe, I saw it on the news. Is this the same kind as that, 'cause if it is I'm not gonna drink it," #1 (the safety inspector) informed me.

"Are you sure it's only water," the anticipation was killing #2.

So, 30 seconds after bringing box 'o Wat-aah in the house it was being ripped open and tried.

They were mildly disappointed to confirm their suspicions (that someone sent them water), but they were also thrilled by the sight of the bottles.

Wat-Ahh! comes in these skinnier bottles (easier for little hands to hold) featuring a big mouthed, screaming boy on the label. For whatever reason they loved this and spent the next few moments imitating big-mouthed-screaming-logo-boy by making silent screaming faces while they drank their water.

See. Groupies.

Doesn't matter in the least that they already like to drink water, or that what they are drinking from the fancy schmansy bottles is the exact same thing they can get right outta the fridge (except for the fact that some Wat-Ahh! is infused with some elements to enhance your bones, or increase your energy or brain power, but you can't taste it).

They like the packaging, so they like the product. (Pretty sure that was Wat-Ahh! lady's primary goal (to make more visually pleasing products to get kids interested in choosing water), so way to go Wat-Ahh! lady!)

They asked me for more Wat-Ahh! later when we left for the park, and again when we got back.

And, when I informed them it was all gone they gave a heartfelt, "Ah, Man," and got a cup from the fridge.

So, looks like Wat-Ahh! was quite a hit @ Casa de Dummies.

And, wanna know who else loves Wat-Ahh!?

Katie Couric! And, anything a celebrity likes is at least worth looking into, right?!

Have your own set of water lovin' (or hatin') groupies at home? Check out Wat-Ahh; might do the trick!

Tell 'em Dumb Mom (and Katie Couric) sent ya:)


*This will be a recurring series @PBD so look out for it every Saturday as a way to promote (and sometimes even giveaway. Gasp!) some of the items that have generously been (or not, since most of the stuff I buy anyway!) shared with me and my fam. And, I think I'll add a little Mr. Linky to help you all share fabulous finds and giveaways here, too. All I ask is that you leave a comment here or link back to PBD there. Totally don't have to, but, you know, I'd so love it.



PS: You have to click the link to see them, in case you were wondering where they all are (like I was)!