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Saturday, July 18, 2009

Saturday is Swag-urday!



My kids are groupies.

They all are easily swayed by creative (actually doesn't really need to be that creative), child centered, loud mouthed, repetitive advertising.

If you shout it at them, put it to a catchy tune, say it a billion times, or dress it up in a jazzy costume, they will want it.

Doesn't matter what it is, strange, body contorting workout equipment, fancy do-everything kitchen utensils, magical flying toys, present it correctly, and you've got my dudes as lifelong groupies.

Our experience with Wat-Ahh! was no different.

When Ms. Cameron's big brown box landed on our doorstep last week it marked the beginning of a lovely relationship between her product and my children.

First, let me start by saying that Wat-Ahh! looks, smells, tastes and acts (almost) exactly like water. No artificial flavorings or coloring or anything. It's just water (and some added vitamins in some).

My dudes already have an odd love affair with the stuff (possibly because they enjoy getting it from the refrigerator's in door dispenser) so getting them to choose water over juice or soda (which they are not allowed anyway) or even milk is really not hard.

But, even though they already love water, they were initially a little disappointed, and flabbergasted, to receive a box of water. (We don't drink bottled water, ever. #2 refuses to drink "sink water" as well. We drink filtered water from our fridge.)

"Why would someone send us water," they asked?

"We can get water from the fridge," they explained.

"Is it safe, 'cause you know bottled water isn't safe, I saw it on the news. Is this the same kind as that, 'cause if it is I'm not gonna drink it," #1 (the safety inspector) informed me.

"Are you sure it's only water," the anticipation was killing #2.

So, 30 seconds after bringing box 'o Wat-aah in the house it was being ripped open and tried.

They were mildly disappointed to confirm their suspicions (that someone sent them water), but they were also thrilled by the sight of the bottles.

Wat-Ahh! comes in these skinnier bottles (easier for little hands to hold) featuring a big mouthed, screaming boy on the label. For whatever reason they loved this and spent the next few moments imitating big-mouthed-screaming-logo-boy by making silent screaming faces while they drank their water.

See. Groupies.

Doesn't matter in the least that they already like to drink water, or that what they are drinking from the fancy schmansy bottles is the exact same thing they can get right outta the fridge (except for the fact that some Wat-Ahh! is infused with some elements to enhance your bones, or increase your energy or brain power, but you can't taste it).

They like the packaging, so they like the product. (Pretty sure that was Wat-Ahh! lady's primary goal (to make more visually pleasing products to get kids interested in choosing water), so way to go Wat-Ahh! lady!)

They asked me for more Wat-Ahh! later when we left for the park, and again when we got back.

And, when I informed them it was all gone they gave a heartfelt, "Ah, Man," and got a cup from the fridge.

So, looks like Wat-Ahh! was quite a hit @ Casa de Dummies.

And, wanna know who else loves Wat-Ahh!?

Katie Couric! And, anything a celebrity likes is at least worth looking into, right?!

Have your own set of water lovin' (or hatin') groupies at home? Check out Wat-Ahh; might do the trick!

Tell 'em Dumb Mom (and Katie Couric) sent ya:)


*This will be a recurring series @PBD so look out for it every Saturday as a way to promote (and sometimes even giveaway. Gasp!) some of the items that have generously been (or not, since most of the stuff I buy anyway!) shared with me and my fam. And, I think I'll add a little Mr. Linky to help you all share fabulous finds and giveaways here, too. All I ask is that you leave a comment here or link back to PBD there. Totally don't have to, but, you know, I'd so love it.



PS: You have to click the link to see them, in case you were wondering where they all are (like I was)!

19 comments:

blueviolet said...

Your kids were suspicious of bottled water! LOL

Courtney D said...

It's amazing what a little creative marketing will do for something as pedestrian as H2O! I love your "Swag-urday" idea... can't wait to see what else you have in store.

Happy Saturday Sharefest!

Queenie Jeannie said...

Just save the bottles and let the kiddos fill 'em up at the fridge!! Easy solution!

Super cute post!

Jennifer said...

Those bottles are really cute. I haven't seen it anywhere. Do they carry it in stores or do you just have to order it?

Lolli said...

Too funny! My kids are also easily swayed by packaging. :)

Rita/Fighting Off Frumpy said...

I can TOTALLY relate to the kids wanting everything that's marketed to them (or, hell, even things that aren't as long as they're flashy or catchy or loudly advertised). My four-year-old wanted a ShamWow not too long ago.

Sarah Brown said...

I do LOVE it. Great post! Thanks for stopping by my blog.
"Happy Saturday Sharefest

Scrappy Girl said...

We are suckers for cute packaging too!

confused homemaker said...

Yes my kids (err, OK Hubby & I) are the same way. I blame the government, I mean I have been told my whole life that being a good American means being swayed by commercials & buying things. I (err, I mean my kids) can't be responsible for my (their) actions.

thatgirlblogs said...

cute packaging!

but I have heard that water bottles are the #1 landfill problem at the moment.

I love your swag-urday idea, will keep coming back for more.

supah ~d said...

hollah! waat-ah!

why can't i be that smart?
friggin water.
foiled again

Stesha said...

I want some Wat-Ahh! My kids would love this. They will only drink water from a bottle.

Hugs and Mocha,
Stesha

Lee said...

My daughter wants the Pedi Egg! Don't the love give mes and I wants from advertising! Love that water though!!

Kathy B! said...

I love it! If nothing else, the name is priceless!! I'll keep my eyes open for it.

Mira is triplet crown said...

Who sends you free stuff and why? Is this because you're famous and all on SITS now? I guess that makes me your groupie.

Bill and Lorie Shewbridge said...

I saw the website for this and thought it was really cute... I love the fact that the mom got her kids involved in the design and development of the product.
Thanks for the review, and I'm glad your kids enjoyed helping you, they are adorable!!

theselfloveproject said...

lol...i love your blog...

thaanks for visitng my blog...i am sorry that Dora scared you..we found her at universal studios..my daughters lovingly hugged her..i do not put family photos as a rule on my blog...otherwise that might have scared you even more...lol!!!

The Daily Dose said...

Oh that's hysterical! Kids are growing up to be suspicious of everything.And, I completely understand about the steak thing. My mouth still waters for one sometimes. Meat is okay...in moderation like everything else. Be patient with the photography. I did wedding photography for years and it has it's ups and downs. Sometimes I wanted to kick myself. :)
Lauren

she's so blog [nicholette] said...

ive never heard of this. but i think i want to be a groupie now also. im not a big water drinker. but i think this fun, slim bottle will change that for me. lol

Giving away two copies of the movie Extract starring Jason Bateman and Ben Affleck. Contest ends 4/2/10.
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